NEW YORK: Entertainer-restaurateur-publisher-fashion maven Sean (Puffy) Combs is about to add another hyphenate: marketer.
NEW YORK: Entertainer-restaurateur-publisher-fashion maven Sean
(Puffy) Combs is about to add another hyphenate: marketer.
Combs, the head of Bad Boy Entertainment, is launching an as-yet-unnamed
marketing and ad firm targeting young, urban consumers. The agency will
be headed by Jameel Spenser, who most recently worked at Vanguarde
Execs from integrated shops targeting the same urban niche professed
everything from ignorance to amusement about the prospect of Puffy
jumping on the marketing bandwagon.
’This is a very, very competitive industry,’ said Chisholm-Mingo Group
CEO Samuel Chisholm said. ’Success in it depends on one’s ability to
understand the marketplace and to deliver in a positive way. But (Combs)
has already demonstrated an understanding of the urban marketplace.’
Asked whether Combs’ 1999 arrest for illegal weapon possession would
hinder the growth of the agency, Chisholm responded, ’Certain clients
and segments of markets find that type of element intriguing and
But there may also be some clients who will just stay away.’
Bad Boy Entertainment publicist Nathalie Moar said it was premature to
comment on the new agency, which she said is set to launch in
approximately three weeks.