nullWASHINGTON, DC: Ousted Shandwick prexy Michael Petruzzello has finally surfaced, emerging at the helm of a new company.
WASHINGTON, DC: Ousted Shandwick prexy Michael Petruzzello has
finally surfaced, emerging at the helm of a new company.
Petruzzello spearheaded the creation of the firm, Qorvis Communications,
by merging three DC shops - The Poretz Group, Weber/Merritt and JAS
Communications - and securing the backing of legal powerhouse Patton
Boggs. The new entity opens its doors with $14 million in revenues and
’This is not a merger, acquisition, alliance or affiliation,’
Petruzzello said. ’It’s a new company.’ He described the agency as a
’dream team’ positioned in the gray area where technology, finance,
public affairs and marketing converge.
Qorvis seems prepared to make its presence felt in the competitive DC
market. Poretz, a $5 million firm, offers IR capabilities, while
Weber/Merritt adds public affairs and grass-roots PR. JAS, headed by
former NBC SVP of communications Judy Smith, contributes political and
entertainment PR muscle.
The firm may add a research arm at some point and will outsource other
communications services. When needed, the firm will offer crisis PR
expertise to Patton Boggs clients.
Petruzzello said he had plenty of job offers following his ouster from
Shandwick, including several from dot-com start-ups. ’But I knew I
wanted to be bigger than a boutique but smaller than a mega-firm,’ he
said. ’I could have gone to a larger agency, but I’ve been there, done
that. What I didn’t want to do was to just hang out my shingle and
become a consultant.’
He again declined to comment on his departure from Shandwick.