IRVINE, CA: Nexgenix, an Internet b-to-b consulting services provider, is on the hunt for a new agency of record to handle its $500,000-plus PR account.
IRVINE, CA: Nexgenix, an Internet b-to-b consulting services
provider, is on the hunt for a new agency of record to handle its
$500,000-plus PR account.
According to director of marketing communications Michael Donner, who
joined Nexgenix from Solectron last December, a formal RFP will be sent
this week to a variety of agencies ’with Internet expertise and at least
$1 million in billings.’ He estimated the total worth of the account at
approximately $500,000 in annual fee income, with a monthly retainer in
the $30,000-$40,000 range.
For the past year, Nexgenix - which dedicated $10 million to a
comprehensive integrated marketing campaign in 1999 - has not employed a
full-time corporate PR agency of record, though the company has worked
with Ruder Finn and Shandwick on projects. Both firms have been invited
to pitch for the account.
’Having built a solid marketing and communications infrastructure, the
company is now better positioned to support a dedicated partnership,’
said Donner, who hopes to hire a firm by September 1. ’We’ve also
decided to focus more heavily on media and analyst relations as one of
the vehicles to help us communicate our differentiation to the
A 10-year-old, publicly held company, Nexgenix has about 500 employees
in 20 offices worldwide. Clients include AIG, Lucent and Swatch.