INTERNATIONAL NEWS: Brunei hires firm to handle summit

BRUNEI: The Brunei Government has called in Bulletin International to assist with PR during the APEC leaders’ conference, which the country will host in November. The firm triumphed in a four-way pitch believed to have included Shandwick and Ogilvy.

BRUNEI: The Brunei Government has called in Bulletin International to assist with PR during the APEC leaders’ conference, which the country will host in November. The firm triumphed in a four-way pitch believed to have included Shandwick and Ogilvy.

BRUNEI: The Brunei Government has called in Bulletin International

to assist with PR during the APEC leaders’ conference, which the country

will host in November. The firm triumphed in a four-way pitch believed

to have included Shandwick and Ogilvy.



’Our aim is twofold,’ said Bulletin regional MD Paul Lewis, who will

lead the account team and report directly to the country’s Ministry of

Foreign Affairs. ’One is to handle the hosting of the APEC summit and

the other is to tell the story of where (Brunei) is heading as an

economy.’



Brunei is revamping its economy from one largely dependent on

non-renewable energy sources toward one that favors technology and the

Internet.



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