Diary: Windy City serves up ping-pong PR

Last year, Chicago captured the country’s attention with its colorful Cows on Parade PR ploy. This year, while other cities mimic the cow phenomenon, Chicago has moved on to a new stunt: the Chicago Ping Pong Festival 2000.

Last year, Chicago captured the country’s attention with its colorful Cows on Parade PR ploy. This year, while other cities mimic the cow phenomenon, Chicago has moved on to a new stunt: the Chicago Ping Pong Festival 2000.

Last year, Chicago captured the country’s attention with its

colorful Cows on Parade PR ploy. This year, while other cities mimic the

cow phenomenon, Chicago has moved on to a new stunt: the Chicago Ping

Pong Festival 2000.



The city has put out nearly 250 ping pong tables around town, inviting

anyone and everyone to stop and play.



Daley Plaza, an area adjacent to city hall, has been renamed Ping Pong

Plaza and equipped with 10 tables. On the first day of the festival, 400

people stopped to play, according to city PR rep Blythe Lopez.



Lopez sees the ping-pong play as ’something fun, but something that

would get people really involved.’ The media has already started paying

attention: the local ABC and Fox affiliate and The Chicago Tribune have

chronicled the event.



While controlling a ping pong ball in Chicago’s windy streets might

prove a challenge, players don’t seem to mind - some have even brought

their own paddles. The city hopes to continue the PR momentum with a

three-day championship tournament at the end of the month.



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