Diary: Pass the Trix and John 3:16, please

Could the Good Book lead to bad PR? General Mills apparently doesn’t think so, but that’s exactly what happened when stories started appearing in the media about the cereal giant giving away CD-ROMs that included a Protestant version of the Bible.

Could the Good Book lead to bad PR? General Mills apparently doesn’t think so, but that’s exactly what happened when stories started appearing in the media about the cereal giant giving away CD-ROMs that included a Protestant version of the Bible.

Could the Good Book lead to bad PR? General Mills apparently

doesn’t think so, but that’s exactly what happened when stories started

appearing in the media about the cereal giant giving away CD-ROMs that

included a Protestant version of the Bible.



The company then attempted to walk a PR tightrope with a public apology

that read like it didn’t want to offend either Bible lovers or

non-believers: ’While inclusion of the Bible may be seen as added value

by some, it is the company’s policy not to advance any particular set of

religious beliefs.’



General Mills claims that it didn’t know the Bibles were included on the

CD-ROMs, which were given away in 12 million boxes of its cereals.



But the Detroit Free Press published an interoffice e-mail that seemed

to contradict the company’s statements, and the software company that

supplied the CD-ROMs said General Mills knew about the Bibles.



Does General Mills plan a further PR response? Apparently not, as calls

to its PR department were answered with a taped message that the matter

is in the hands of the company’s legal department.



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