Diary: Called on to pitch, Golin stays home

PR pros commonly drop hundreds, even thousands, of dollars to mingle with reporters. But when the San Francisco office of Golin/Harris got the chance recently to mix it up - for free - with an all-star line-up of Bay Area-based scribes from Newsweek, The New York Times, ZDNet and National Public Radio, the agency dropped the ball.

PR pros commonly drop hundreds, even thousands, of dollars to mingle with reporters. But when the San Francisco office of Golin/Harris got the chance recently to mix it up - for free - with an all-star line-up of Bay Area-based scribes from Newsweek, The New York Times, ZDNet and National Public Radio, the agency dropped the ball.

PR pros commonly drop hundreds, even thousands, of dollars to

mingle with reporters. But when the San Francisco office of Golin/Harris

got the chance recently to mix it up - for free - with an all-star

line-up of Bay Area-based scribes from Newsweek, The New York Times,

ZDNet and National Public Radio, the agency dropped the ball.



Last Monday night, the Golin/San Fran softball team failed to show for a

match-up against The Elucidators, a team of tech media

heavy-hitters.



The no-show led Newsweek correspondent Brad Stone to mouth off in an

online Poynter Organization media column: ’For once we were ready to

take their pitches, and they blew it.’



Golin’s side of the story? ’This was the only game we forfeited all

year,’ says VP Brian Sinderson, adding that several members of the team

had to work late prepping for a client’s trade show. ’We didn’t even

know who was on that team.’



According to an item in the San Francisco Chronicle, Golin is angling

for a rematch, but the pesky journos won’t hear of it. ’Maybe we’ll meet

in the playoffs, and we can settle the grudge then,’ Stone says.



And the eternal war rages on.



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