Austin’s PR salaries lag behind rest of Texas, notes recent study

CORPUS CHRISTI, TX: Austin may be drawing PR pros like a hi-tech magnet, but a recent survey by the Texas Public Relations Association (TPRA) reveals that they aren’t coming for the money.

CORPUS CHRISTI, TX: Austin may be drawing PR pros like a hi-tech magnet, but a recent survey by the Texas Public Relations Association (TPRA) reveals that they aren’t coming for the money.

CORPUS CHRISTI, TX: Austin may be drawing PR pros like a hi-tech

magnet, but a recent survey by the Texas Public Relations Association

(TPRA) reveals that they aren’t coming for the money.



Austin/Central Texas PR pros bring up the bottom of the pay scale when

compared to their brethren in other parts the state, according to the

recent Texas Practitioner Compensation Survey. The study validates the

common belief that government and nonprofit pay scales drag down

Austin’s overall average, but it also found that Austin PR salaries lag

behind Dallas and Houston in practically every industry category,

including agency and hi-tech jobs.



’That hasn’t been my experience,’ said Phil Morabito, whose Pierpont

Communications opened an Austin office this summer. Morabito theorized

that highly paid hi-tech practitioners may not have had time to fill out

the survey. Only eight of the 57 Central Texas responses were from

hi-tech pros.



’The theory that I’ve always heard for 30 years is that it’s the

University of Texas,’ said Mike Cox, chief of media relations for the

Texas Department of Public Safety and immediate past president of the

National Association of Government Communicators. ’Kids come to UT and

they like Austin and they don’t want to leave, so they work for less for

the privilege of living in Austin.’



Lisa Chinn, president of Austin’s PRSA chapter and a Brodeur account

director, said geography usually doesn’t make that much difference for

national firms. Pay scales are often based on an agency’s home-office

market, she noted.



On the whole, Dallas practitioners made the most money and boasted the

most experience. ’Dallas features larger and higher-paying clients,’

said Stan Levenson of Levenson PR. Houston-area pros held the

highest-level jobs and were more likely to receive bonuses, while

respondents from San Antonio and South Texas were best educated (98%

have college degrees).



The survey also revealed that Texas PR practitioners tend to change jobs

frequently and make significantly more if they are accredited. The study

was based on 423 anonymous responses received by TPRA after sending out

2,400 surveys to Texas PR practitioners in April.



Full results are free to members at www.TPRA.com. Non-members may

purchase the survey results by calling 1-800-525-0405 or e-mailing the

association at tpramail@tpra.com.





Income by market


Market                                   Avg. Income

Dallas/East TX                               $76,776

Houston/Gulf Coast                           $67,109

Fort Worth/West TX                           $53,275

San Antonio/South TX                         $52,605

Austin/Cen. TX                               $44,539

Source: Texas PR Association.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in