LOS ANGELES: In the wake of the GOP love fest in Philadelphia, PR pros suggested that companies and associations hoping to make a splash with the Democrats in Los Angeles must simplify their messages even more if they are to be heard over the convention din.
LOS ANGELES: In the wake of the GOP love fest in Philadelphia, PR
pros suggested that companies and associations hoping to make a splash
with the Democrats in Los Angeles must simplify their messages even more
if they are to be heard over the convention din.
’Conventions are like a three-ring circus with 10 rings of activity,’
said Fleishman-Hillard/DC general manager Paul Johnson. ’There are so
many distractions. LA will be no exception.’
Several groups are almost guaranteed an audience by virtue of
sponsorship arrangements. For instance, Blue Cross/Blue Shield (which is
distributing free medical kits to hype its new Web site) and Bell South
are co-hosting the media lounge.
Porter Novelli will be relying on water bottles to not only quench
thirsts, but to let opinion-makers know that client ABCnews.com is an
ever-ready news source. ’We’ll be working to make sure Sam Donaldson
gets the guests he needs,’ said PN senior counselor Lorraine Voles.
Of course, the wining and dining associated with past conventions will
not entirely be abandoned.
Jamie Moeller, managing director and head of Ogilvy’s global public
affairs practice, said client webMD will be co-sponsoring a late-night
reception staged by the Black Caucus to honor Gore 2000 campaign manager
And Fleishman is co-hosting an event with the American Association of
Retired Persons, a client, for Democratic bigwigs. Expected to attend
are former Clinton White House chief of staff Leon Panetta and ex-Gore
2000 campaign chairman Tony Coelho (both are members of Fleishman’s
international advisory board).
The MWW Group will be hooking up clients with top politicos at
receptions the firm is sponsoring for the Democratic Leadership Council,
the Democratic Congressional Committee and the Democratic Senatorial