As Dems hit LA, pros sharpen messages

LOS ANGELES: In the wake of the GOP love fest in Philadelphia, PR pros suggested that companies and associations hoping to make a splash with the Democrats in Los Angeles must simplify their messages even more if they are to be heard over the convention din.

LOS ANGELES: In the wake of the GOP love fest in Philadelphia, PR pros suggested that companies and associations hoping to make a splash with the Democrats in Los Angeles must simplify their messages even more if they are to be heard over the convention din.

LOS ANGELES: In the wake of the GOP love fest in Philadelphia, PR

pros suggested that companies and associations hoping to make a splash

with the Democrats in Los Angeles must simplify their messages even more

if they are to be heard over the convention din.



’Conventions are like a three-ring circus with 10 rings of activity,’

said Fleishman-Hillard/DC general manager Paul Johnson. ’There are so

many distractions. LA will be no exception.’



Several groups are almost guaranteed an audience by virtue of

sponsorship arrangements. For instance, Blue Cross/Blue Shield (which is

distributing free medical kits to hype its new Web site) and Bell South

are co-hosting the media lounge.



Porter Novelli will be relying on water bottles to not only quench

thirsts, but to let opinion-makers know that client ABCnews.com is an

ever-ready news source. ’We’ll be working to make sure Sam Donaldson

gets the guests he needs,’ said PN senior counselor Lorraine Voles.



Of course, the wining and dining associated with past conventions will

not entirely be abandoned.



Jamie Moeller, managing director and head of Ogilvy’s global public

affairs practice, said client webMD will be co-sponsoring a late-night

reception staged by the Black Caucus to honor Gore 2000 campaign manager

Donna Brazille.



And Fleishman is co-hosting an event with the American Association of

Retired Persons, a client, for Democratic bigwigs. Expected to attend

are former Clinton White House chief of staff Leon Panetta and ex-Gore

2000 campaign chairman Tony Coelho (both are members of Fleishman’s

international advisory board).



The MWW Group will be hooking up clients with top politicos at

receptions the firm is sponsoring for the Democratic Leadership Council,

the Democratic Congressional Committee and the Democratic Senatorial

Campaign Committee.



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