Andersen splits, looks to its future

CHICAGO: Facing the departure of its CEO and top communications exec, Arthur Andersen plans to bring in help from its Singapore office to deal with the PR fallout following the settlement of a dispute with Anderson Consulting.

CHICAGO: Facing the departure of its CEO and top communications exec, Arthur Andersen plans to bring in help from its Singapore office to deal with the PR fallout following the settlement of a dispute with Anderson Consulting.

CHICAGO: Facing the departure of its CEO and top communications

exec, Arthur Andersen plans to bring in help from its Singapore office

to deal with the PR fallout following the settlement of a dispute with

Anderson Consulting.



Arthur Andersen CEO Jim Wadia resigned last week following an

arbitrator’s decision severing Andersen Consulting from the company’s

accounting arm. Arthur Andersen received $1 billion in the ruling, but

had been asking for $14.6 billion.



Christine Yee will relocate from Andersen’s Singapore office, where she

was director of PR, to the company’s Chicago headquarters on September 1

to assist the five communications team leaders who had reported to

outgoing marketing and PR chief Matt Gonring. Julie Hallinan will remain

in charge of PR at corporate HQ, and Ketchum will remain the company’s

agency of record.



The appointment of Gonring’s replacement may have to wait until a new

CEO is in place. ’My decision looks a little far-sighted right now,’

Gonring quipped.



Whoever assumes Gonring’s post has a heady task in front of him or

her.



Among other things, the replacement will have to address employee

concerns, reach out to major clients and get Andersen’s diffuse

management structure solidly behind the idea of a centralized,

integrated communications effort.



Andersen Consulting, which must change its name by December 31, will use

Young & Rubicam to come up with a new moniker. The company expects to

spend $100 million marketing the new identity.



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