AFLAC names GCI agency of record

NEW YORK: AFLAC has made its long-awaited choice of an agency of record, tapping GCI Group for a campaign that will attempt to build on the success of its duck-centric ad effort.

NEW YORK: AFLAC has made its long-awaited choice of an agency of record, tapping GCI Group for a campaign that will attempt to build on the success of its duck-centric ad effort.

NEW YORK: AFLAC has made its long-awaited choice of an agency of

record, tapping GCI Group for a campaign that will attempt to build on

the success of its duck-centric ad effort.



Though officials at both AFLAC and GCI declined to discuss numbers, a

source close to the deal said the account was worth close to $1 million

annually. The source added that GCI bested BSMG and Fleishman-Hillard

for the business. AFLAC president and CEO Daniel Amos said GCI was the

most well-rounded of the agencies considered.



AFLAC previously worked with Cohn & Wolfe’s Atlanta outpost, though the

firm was never formally given the agency-of-record designation. The

company refused to identify other firms that it has used on a project

basis.



Insuring more than 40 million people worldwide, AFLAC has charged GCI

with raising its profile. Kaplan Thaler Group, a NY-based ad agency, was

brought in by the company last year and developed the AFLAC

quacking-duck TV ads, which debuted this May. Bob Pearson, president of

GCI/North America, said his team will work closely with Kaplan as well

as Atlanta’s Fitzgerald & Co., which handles all of AFLAC’s print

advertising.



A 10-strong GCI team will lead the account from NY with support from the

firm’s Atlanta office and GCI BoxenbaumGrates.



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