Stanton starts up tech in California

HUNTINGTON BEACH, CA: Hoping to cash in on Southern California’s burgeoning hi-tech market, Stanton Crenshaw Communications has launched a West Coast technology practice.

HUNTINGTON BEACH, CA: Hoping to cash in on Southern California’s burgeoning hi-tech market, Stanton Crenshaw Communications has launched a West Coast technology practice.

HUNTINGTON BEACH, CA: Hoping to cash in on Southern California’s

burgeoning hi-tech market, Stanton Crenshaw Communications has launched

a West Coast technology practice.



Tech vet Jennifer McClean, most recently a partner with New Venture

Communications, has signed on as VP and head of the new practice. Based

in the agency’s Huntington Beach office, which up until now had served

mainly as a satellite branch to service the firm’s Mitsubishi Motors

business. McClean will grow the practice from scratch - she’s targeting

a staff of around 15 employees by August 2001.



’We are looking at aggressive but controlled growth,’ she said.



Prior to her stint with New Venture, which she helped found two years

ago, McClean served as marketing communications manager for Vancouver’s

Ncompass Labs. She also helped launch Yahoo! in Canada.



McClean cited lifestyle factors as reasons for her move. ’The weather -

that’s why I decided to move to California.’ she said. ’But I was

excited about this opportunity.’



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