Questions & Answers: Barry Kluger

Barry Kluger, head of the Kluger Media Group, knows how to kick back and relax - a good thing, given his laid-back Arizona locale. Here, Kluger (seen above with his wife) waxes philosophical about covering Nixon’s impeachment and his inn-keeper ambitions.

Barry Kluger, head of the Kluger Media Group, knows how to kick back and relax - a good thing, given his laid-back Arizona locale. Here, Kluger (seen above with his wife) waxes philosophical about covering Nixon’s impeachment and his inn-keeper ambitions.

Barry Kluger, head of the Kluger Media Group, knows how to kick

back and relax - a good thing, given his laid-back Arizona locale. Here,

Kluger (seen above with his wife) waxes philosophical about covering

Nixon’s impeachment and his inn-keeper ambitions.



What is your role at the agency? I growl, bark and wave my hands a lot,

and my staff ignores me.



How did you get where you are today? By telling the emperors (CEOs) when

there weren’t any clothes.



What would you do if you didn’t do what you do? I’d be running an inn in

Bisbee, AZ where I get to cook, schmooze the guests and do the handiwork

- basically, be a control freak in an atmosphere of serenity and

calm.



What would you like to change about the PR industry? I would insist that

publicists read reporters’ articles, learn their style, don’t call after

every fax sent, get a reality check ... and stop screwing it up for the

rest of us.



Who will be the PR industry’s next big hero, and why? We don’t need

another hero. Let ordinary people who do extraordinary things get the

kudos.



Who do you most look like? Neil Diamond for the face, Austin Powers for

the chest and Jean-Claude Van Damme for the body ... or was that Dick

Van Patten?



How do you make a difference? I was in cable before it was cool and the

Internet/online business before it was a household word. Being there in

the beginning greatly benefits my clients.



What was your proudest moment? Covering the House Judiciary Impeachment

hearings on Richard Nixon in 1974 for a NY radio station and being

nominated for a broadcasting award.



How did you get into PR? I interned for a Washington, DC ad firm called

Warren Adler Associates. (Adler) later left to write The War of The

Roses for Kathleen Turner and Michael Douglas and became a big

muckety-muck in Hollywood.



What would you do on a desert island? Find Bain de Soleil spf2000,

replay the Allman Brothers song ’Jessica’ continuously and make a

decision: Mary Ann or Ginger?



Name something about your past that people would be surprised to learn.

I used the name Al Paradise as a Top-40 DJ. I also interviewed NYPD cop

Frank Serpico the day he returned from self-imposed exile in

Holland.



What is your best ability? Listening and ... er, what was the question

again?



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