PORTLAND, OR

Adidas, the world’s second largest sports apparel and equipment manufacturer, has turned to PR for a reputation kick, hiring Baltimore-based integrated shop Warschawski Public Relations as its corporate reputation agency of record in the US. Hoping to revitalize its PR structure to take advantage of opportunities afforded by the ’new economy,’ Adidas has charged the firm with a host of branding and awareness-generating activities. Agency chief David Warschawski will lead the account team.

Adidas, the world’s second largest sports apparel and equipment manufacturer, has turned to PR for a reputation kick, hiring Baltimore-based integrated shop Warschawski Public Relations as its corporate reputation agency of record in the US. Hoping to revitalize its PR structure to take advantage of opportunities afforded by the ’new economy,’ Adidas has charged the firm with a host of branding and awareness-generating activities. Agency chief David Warschawski will lead the account team.

Adidas, the world’s second largest sports apparel and equipment

manufacturer, has turned to PR for a reputation kick, hiring

Baltimore-based integrated shop Warschawski Public Relations as its

corporate reputation agency of record in the US. Hoping to revitalize

its PR structure to take advantage of opportunities afforded by the ’new

economy,’ Adidas has charged the firm with a host of branding and

awareness-generating activities. Agency chief David Warschawski will

lead the account team.



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