New Web sites debut, hoping to be portals for marketing crowd

SAN FRANCISCO: Two new destinations targeted to marketing professionals, USMarketer.com and B2Btalk.org, have debuted on the Web.

SAN FRANCISCO: Two new destinations targeted to marketing professionals, USMarketer.com and B2Btalk.org, have debuted on the Web.

SAN FRANCISCO: Two new destinations targeted to marketing

professionals, USMarketer.com and B2Btalk.org, have debuted on the

Web.



Billing itself as ’the first e-marketplace for marketing pros,’

USMarketer.com hopes to give small-business site Onvia.com a run for its

money by acting as a matchmaker between marketing services providers

(e.g., PR agencies, media trainers) and potential clients.



Like Onvia, which boasts a ’Request for Quote’ service for buyers in

many different industries, USMarketer enables site visitors to fill out

’RFP’ forms online. Based on services requested, the site will then spit

out a list of potential agencies from its database, which contains about

200 PR firms, according to spokesperson Rachel Porges.



The service is free for clients, but winning agencies must pay

USMarketer 3% of the fee revenue generated by business obtained through

its referral.



B2Btalk.org, which officially launched last Thursday, takes an entirely

different approach, aiming to be an online message board dedicated to

free hosted Web chats and articles specifically focused on b-to-b

marketing.



’We want to be more of a library or a coffee shop for those working in

the b-to-b marketing space,’ said Andrea Frassoni, an account rep with

Schubert Communications, the Pennsylvania-based PR firm behind the

site.



B2Btalk.org kicked off with an interactive discussion hosted by Schubert

president Joe Schubert. The session focused on the discrepancies between

b-to-b and b-to-c marketing, including the differences in buyer

motivation and techniques for reaching decision-makers.



Frassoni said the company’s goal is to host weekly discussions. She

added that the agency welcomes input on both topics and potential hosts

- ’anyone from marketing executives, publishers and trade editors to

agency professionals.’



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