SAN FRANCISCO: Two new destinations targeted to marketing professionals, USMarketer.com and B2Btalk.org, have debuted on the Web.
SAN FRANCISCO: Two new destinations targeted to marketing
professionals, USMarketer.com and B2Btalk.org, have debuted on the
Billing itself as ’the first e-marketplace for marketing pros,’
USMarketer.com hopes to give small-business site Onvia.com a run for its
money by acting as a matchmaker between marketing services providers
(e.g., PR agencies, media trainers) and potential clients.
Like Onvia, which boasts a ’Request for Quote’ service for buyers in
many different industries, USMarketer enables site visitors to fill out
’RFP’ forms online. Based on services requested, the site will then spit
out a list of potential agencies from its database, which contains about
200 PR firms, according to spokesperson Rachel Porges.
The service is free for clients, but winning agencies must pay
USMarketer 3% of the fee revenue generated by business obtained through
B2Btalk.org, which officially launched last Thursday, takes an entirely
different approach, aiming to be an online message board dedicated to
free hosted Web chats and articles specifically focused on b-to-b
’We want to be more of a library or a coffee shop for those working in
the b-to-b marketing space,’ said Andrea Frassoni, an account rep with
Schubert Communications, the Pennsylvania-based PR firm behind the
B2Btalk.org kicked off with an interactive discussion hosted by Schubert
president Joe Schubert. The session focused on the discrepancies between
b-to-b and b-to-c marketing, including the differences in buyer
motivation and techniques for reaching decision-makers.
Frassoni said the company’s goal is to host weekly discussions. She
added that the agency welcomes input on both topics and potential hosts
- ’anyone from marketing executives, publishers and trade editors to