Ignorance is bliss but stupidity rules

PRWeek, it seems, has become the repository for deluded complaints about the profession. Take, for example, the cries of an AE from Chantilly, VA-based ad agency Cactus Advertising.

PRWeek, it seems, has become the repository for deluded complaints about the profession. Take, for example, the cries of an AE from Chantilly, VA-based ad agency Cactus Advertising.

PRWeek, it seems, has become the repository for deluded complaints

about the profession. Take, for example, the cries of an AE from

Chantilly, VA-based ad agency Cactus Advertising.



The AE (we’ll call her Mimi) was looking to match a hi-tech client with

a PR agency. So the industrious Mimi put together a list of 15 firms,

found relevant information on the Web and faxed as well as e-mailed a

letter addressed to ’New Business Manager.’



Never mind that she refused to identify the client and that she would

only define the client’s mission as ’providing services such as

broadband networks into apartment communities and Ethernet lines into

homes.’ Mimi still found it ’pretty disappointing’ that only one or two

agencies responded.



Earth to Mimi: would your ad agency even consider working with a client

that it knows nothing about? Get real.



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