Quick: think of one company, institution or organization that people just loathe. Was the Internal Revenue Service the first name that came to mind?
Quick: think of one company, institution or organization that
people just loathe. Was the Internal Revenue Service the first name that
came to mind?
If so, you’ll be pleased to learn that - in theory at least - the IRS is
attempting to make things easier for citizens and media folks alike.
Yes, the dreaded IRS has formed a new communications and liaison
Upon learning this, PRWeek put in a request for an on-the-record
interview with one of the new division’s top managers. But then a week
passed, and another week passed, and ... well, you get the picture: the
call from the communications chief never came. Even the IRS media
representative, who is required to bite her tongue when it comes to
going on the record, expressed sympathy.
We did, however, get our hands on the 20-page IRS communications plan,
which might as well be written in Sanskrit. It’s full of mind-twisting
jargon like, ’Transition activities related to the stand-down of today’s
IRS and stand-up of the new IRS are the major focus of internal
communication messages for the short-term.’ Um, you want fries with
Of course, we have more than our share of ideas about a PR course of
action for the IRS. Hey, if a wise-acre like Dennis Miller can become a
’serious’ sportscaster, then why can’t a comic (Chris Rock?) become the
voice of the new ’stand-up,’ stakeholder-friendly IRS?
We would have liked to have mentioned this and other brilliant ideas
(free cookies to anybody who sends in his or her tax return before March
1) to the new IRS communications prexy. Alas, we never got the chance to
engage in ’two-way dialogue’ with the organization: they didn’t bother
to call back before deadline.