Diary: IRS conveniently streamlines its efforts to ignore you

Quick: think of one company, institution or organization that people just loathe. Was the Internal Revenue Service the first name that came to mind?

Quick: think of one company, institution or organization that people just loathe. Was the Internal Revenue Service the first name that came to mind?

Quick: think of one company, institution or organization that

people just loathe. Was the Internal Revenue Service the first name that

came to mind?



If so, you’ll be pleased to learn that - in theory at least - the IRS is

attempting to make things easier for citizens and media folks alike.



Yes, the dreaded IRS has formed a new communications and liaison

division.



Upon learning this, PRWeek put in a request for an on-the-record

interview with one of the new division’s top managers. But then a week

passed, and another week passed, and ... well, you get the picture: the

call from the communications chief never came. Even the IRS media

representative, who is required to bite her tongue when it comes to

going on the record, expressed sympathy.



We did, however, get our hands on the 20-page IRS communications plan,

which might as well be written in Sanskrit. It’s full of mind-twisting

jargon like, ’Transition activities related to the stand-down of today’s

IRS and stand-up of the new IRS are the major focus of internal

communication messages for the short-term.’ Um, you want fries with

that?



Of course, we have more than our share of ideas about a PR course of

action for the IRS. Hey, if a wise-acre like Dennis Miller can become a

’serious’ sportscaster, then why can’t a comic (Chris Rock?) become the

voice of the new ’stand-up,’ stakeholder-friendly IRS?



We would have liked to have mentioned this and other brilliant ideas

(free cookies to anybody who sends in his or her tax return before March

1) to the new IRS communications prexy. Alas, we never got the chance to

engage in ’two-way dialogue’ with the organization: they didn’t bother

to call back before deadline.



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