SAN FRANCISCO: Attempting to show foundations how to get more bang for their marketing buck, The Communications Network (TCN) and the Technology Affinity Group are co-sponsoring a PR-centric conference this fall.
SAN FRANCISCO: Attempting to show foundations how to get more bang
for their marketing buck, The Communications Network (TCN) and the
Technology Affinity Group are co-sponsoring a PR-centric conference this
The conference, ’Wired, Wild and Woolly,’ will take place from October
25 to 27 in San Francisco. Chief among the proposed discussion topics
are how grant-making foundations can use PR and technology to advance
’The two go hand-in-hand,’ explained TCN executive director Pat Lewis.
By highlighting foundation-funded public information campaigns, Lewis
believes the get-together will convince these groups to ’consider
communications in everything they do.’ She added that a handful of the
biggest foundations, such as the Robert Wood Johnson Foundation and the
Henry J. Kaiser Family Foundation, have proven trendsetters in the use
of PR by nonprofit organizations.
Ali Webb of the W.K. Kellogg Foundation agrees: ’We see communications
and PR as important components to make social change happen.’ At the
upcoming conference, Webb, who manages communications for Kellogg’s Food
Systems and Rural Development (FSRD) program, will host a workshop
examining what foundations can do to ensure that communications
objectives are built into funding proposals at the very beginning.
Webb, however, cautioned potential attendees against viewing the
conference as a panacea to their marketing problems. ’(Attendees) will
be enthused, but they’ll go back home and the reality is that they’re
still a two- or three-person operation.’ But Webb’s company is putting
its money where its mouth is: an FSRD pilot program will give dollars
2,000 (to be used strictly for PR) to any foundation grantee, provided
that the grantees match the donation.