Conference helps nonprofits do PR

SAN FRANCISCO: Attempting to show foundations how to get more bang for their marketing buck, The Communications Network (TCN) and the Technology Affinity Group are co-sponsoring a PR-centric conference this fall.

SAN FRANCISCO: Attempting to show foundations how to get more bang for their marketing buck, The Communications Network (TCN) and the Technology Affinity Group are co-sponsoring a PR-centric conference this fall.

SAN FRANCISCO: Attempting to show foundations how to get more bang

for their marketing buck, The Communications Network (TCN) and the

Technology Affinity Group are co-sponsoring a PR-centric conference this

fall.



The conference, ’Wired, Wild and Woolly,’ will take place from October

25 to 27 in San Francisco. Chief among the proposed discussion topics

are how grant-making foundations can use PR and technology to advance

their missions.



’The two go hand-in-hand,’ explained TCN executive director Pat Lewis.

By highlighting foundation-funded public information campaigns, Lewis

believes the get-together will convince these groups to ’consider

communications in everything they do.’ She added that a handful of the

biggest foundations, such as the Robert Wood Johnson Foundation and the

Henry J. Kaiser Family Foundation, have proven trendsetters in the use

of PR by nonprofit organizations.



Ali Webb of the W.K. Kellogg Foundation agrees: ’We see communications

and PR as important components to make social change happen.’ At the

upcoming conference, Webb, who manages communications for Kellogg’s Food

Systems and Rural Development (FSRD) program, will host a workshop

examining what foundations can do to ensure that communications

objectives are built into funding proposals at the very beginning.



Webb, however, cautioned potential attendees against viewing the

conference as a panacea to their marketing problems. ’(Attendees) will

be enthused, but they’ll go back home and the reality is that they’re

still a two- or three-person operation.’ But Webb’s company is putting

its money where its mouth is: an FSRD pilot program will give dollars

2,000 (to be used strictly for PR) to any foundation grantee, provided

that the grantees match the donation.



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