NEW YORK: In the two weeks since the passage of Regulation Fair Disclosure by the Securities and Exchange Commission, industry suppliers have wasted little time in tailoring their services to the new requirements for disseminating ’material’ information.
NEW YORK: In the two weeks since the passage of Regulation Fair
Disclosure by the Securities and Exchange Commission, industry suppliers
have wasted little time in tailoring their services to the new
requirements for disseminating ’material’ information.
Sensing a rare opportunity to get themselves before a huge potential
audience, many Webcasters have slashed the prices on their services -
and even offered them for free to IR pros thirsting for new ways to
’In direct response to FD, we are offering all public companies the
basic version of our Webcasting service for free,’ said Rob Adler,
president and co-founder of CCBN.com. Rival VCall has been offering a
similar discount all year.
Both vendors regularly charge around dollars 700 for their basic
service, and each claims to produce some 2,500 Webcasts per quarter.
However, given lucrative advertising (VCall) and partnership agreements
(CCBN is allied with Business Wire), the offers aren’t expected to
substantially cut into the bottom line of either company.
Other Webcasters, such as StreetFusion and TVN Communications, reported
increased interest in Webcasting, but at press time had no plans to
discount their services.
’Webcasting just became mission-critical, and customers are going to
want something more reliable than a free basic product,’ said Blake
Hayunga, VP of Content Groups StreetFusion, which coordinates an average
of 2,000 Webcasts per quarter. ’IR pros have been waiting for something
like FD to come along so they could justify Webcasting as a necessity,
and not just as a luxury.’
Given the results of a recent survey conducted by the National Investor
Relations Institute, it seems certain that the market for Webcasting
will continue to surge in upcoming months. Sixty-one percent of the 462
IR pros polled already Web cast their corporate conference calls, with
another 22% planning to do so within the next year.