NEW YORK: WeServeHomes.com, a one-stop shop on the Web for home services, has selected The Rosenberg Group over a handful of larger agencies for its local and national PR account.
NEW YORK: WeServeHomes.com, a one-stop shop on the Web for home
services, has selected The Rosenberg Group over a handful of larger
agencies for its local and national PR account.
The Rosenberg Group, a small generalist shop started in May by
Burson-Marsteller veteran George Rosenberg, was among six finalists
asked to pitch to the company, according to Larry Plawsky of
Plawsky said he finally settled on The Rosenberg Group because he gets
to work directly with the firm’s principal, George Rosenberg, a 30-year
industry veteran. Before starting his own agency, Rosenberg worked with
Burson, Cohn & Wolfe and KCSA Worldwide.
Although Plawsky declined to name the other five finalists, he said they
were the ’best of the big, blue-chip firms.’
Based in suburban Chicago, WeServeHomes.com is backed by ServiceMaster,
a Fortune 500 outsourcing company, and by Kleiner Perkins Caulfield &
Byers, a venture capital firm that has funded Amazon.com, America
Online, iVillage.com and MarthaStewart.com.
The company is currently conducting a nationwide search for a director
of PR. The successful candidate will have a minimum of six years of
agency or corporate experience, along with strong media-relations