SAN FRANCISCO: The Red Herring, renowned publisher of the monthly tech business magazine and host of regular Internet industry seminars, has handed the bulk of its PR business - reportedly worth at least dollars 300,000 - to New York City-based media boutique Plesser Associates.
SAN FRANCISCO: The Red Herring, renowned publisher of the monthly
tech business magazine and host of regular Internet industry seminars,
has handed the bulk of its PR business - reportedly worth at least
dollars 300,000 - to New York City-based media boutique Plesser
For the past 18 months, Plesser has handled PR for just Red Herring
magazine, while San Francisco’s InterActive PR oversaw the company’s
corporate and events business.
No one from Red Herring could be reached for comment. However,
InterActive CEO Marissa Verson Harrison confirmed that the relationship
with Red Herring had ended.
’It was very much a mutual decision,’ she said. ’At this point, Red
Herring is looking for purely tactical implementation and we are more of
a strategic agency, so we didn’t see eye-to-eye on core values.’
Verson Harrison added that InterActive had originally been hired to
promote a ’new business endeavor that never came to fruition.’
Harrison said that the loss of the account would not hurt her agency
financially. In the past two months, Interactive has picked up four new
accounts: CollabNet, a service provider for collaborative open-source
development backed by Benchmark Capital; LiveMind, a wireless
communications ASP; Fast Forward Networks, an Internet broadcast
management venture backed by the likes of AOL and Real Networks; and
Arcot Systems, a player in the secure digital identities space.
Meanwhile, for Plesser, Red Herring is just one in a string of recent
West Coast wins. The agency has also announced the addition of WaldenVC,
a high-profile San Francisco VC firm that boasts former Red Herring
senior editor (and continuing contributor) Alex Gove as a partner. Also,
RealNames, a Silicon Valley Internet keyword navigation firm, has hired
Plesser to handle broadcast and online media relations surrounding a
special ’Campaign 2000’ initiative.
Plesser Associates opened an office in San Francisco just weeks ago.