Enid Doggett of Ketchum’s Washington, DC office is incredibly spiritual.
Enid Doggett of Ketchum’s Washington, DC office is incredibly
Still, that doesn’t stop her from regularly worshipping at the altar of
the media, or meeting members of West Wing.
What is your role at the agency? I’m a VP for corporate affairs and do a
lot of media relations. I also provide psychological counseling to
reporters and producers.
How do you make a difference? I’m known as ’Media Mom’ because I coach a
lot of young people at my office. I also preach the virtues of watching
What was your most embarrassing moment or biggest failure? As a PR
practitioner, I’m never embarrassed, and I believe failure is a catalyst
for greater achievement.
How did you get into PR? I spent 10 years as a journalist, all the time
knowing my true calling was PR. One day I lost two jobs (I worked for
two Washington, DC radio stations), and somebody offered me a shot
working in the communications office of the DC Recreation Department. I
fell in love with the profession while writing my first press
How did you get where you are today? By making myself a consumer of all
things media-related. Trade publications, organizations, people ... I
love them all.
What would you do if you didn’t do what you do? I’d work at the Borders
bookstore at 18th and L in DC. Of course, I’d hit the lottery first and
would still do volunteer PR work.
What will be the next big thing to hit PR? A reality-based TV program
about PR ... think Survivor-meets-PT Barnum.
Who will be the PR industry’s next big hero, and why? Any journalist who
will admit that the news media is ultimately beholden to the PR
Who do you hate most? People who believe their own press releases. A
little humility is the key to success in all things.
With which historical figure do you identify? Ida Wells Barnett, the
first black newspaper woman in the US in the late 19th century. It was
her daily newspaper that finally drew attention to the barbaric practice
of lynchings of non-whites in the South.
Name one thing about your past that people would be surprised to learn.
That I was a restaurant cook. I was fired after one day.
What is your best ability? My ability to evaluate people and
circumstances. I have a 90% accuracy rate.
What is your philosophy? Let Go. Let God.