Northlich beefs up top PR exec Miller’s role

CINCINNATI: Northlich Communications has given expanded responsibilities and a new title to top PR executive Rick Miller. Miller will now supervise direct marketing and the company’s interactive and media units as well as PR.

CINCINNATI: Northlich Communications has given expanded responsibilities and a new title to top PR executive Rick Miller. Miller will now supervise direct marketing and the company’s interactive and media units as well as PR.

CINCINNATI: Northlich Communications has given expanded

responsibilities and a new title to top PR executive Rick Miller. Miller

will now supervise direct marketing and the company’s interactive and

media units as well as PR.



In addition to his former title of managing director for PR and chairman

of Groundswell - the company’s public affairs arm - Miller adds EVP for

integrated services to his title. He also becomes part of a new

three-person executive team running the agency.



Susan Jones will head up advertising and brand consulting, while Don

Perkins becomes executive creative director.



Miller, a five-year company veteran, will oversee 80 of Northlich’s 180

employees. The firm boasts capitalized billings of dollars 150 million,

with fees in the neighborhood of dollars 24 million last year. PR work

accounts for between 20 and 25% of those fees, he said.



Integrating non-PR areas under his purview will allow Northlich to ’work

to integrate these (areas) even more closely into programs we bring to

clients,’ Miller explained. He added that clients are increasingly

asking for a broad range of services extending beyond traditional

PR.



Northlich counts Whirlpool, Officeclick.com and Procter & Gamble among

its flagship clients. The agency’s PR division ranked 92nd among US PR

firms last year with dollars 4.3 million in fees, a 17% increase over

1998.



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