INTERNATIONAL NEWS: Ogilvy can’t hold Palm in Asia-Pac

SINGAPORE: Palm, the world market leader in hand-held computing, dropped Ogilvy as its Asia-Pacific agency, opting for two agencies in its place.

SINGAPORE: Palm, the world market leader in hand-held computing, dropped Ogilvy as its Asia-Pacific agency, opting for two agencies in its place.

SINGAPORE: Palm, the world market leader in hand-held computing,

dropped Ogilvy as its Asia-Pacific agency, opting for two agencies in

its place.



The account is believed to be one of the most valuable hi-tech PR

accounts in Asia.



A review in July led to a four-way pitch, which resulted in

Fleishman-Hillard and Shandwick being selected for two Asian regions.

Edelman also lost the Australia account in the process.



Sharon Ee, Palm’s group manager for Asia-Pacific, said the decision was

made after an initial round of pitches failed to produce a strong,

single network.



’We tried to get a centralized agency but decided a two-agency network

would be best,’ she explained.



Fleishman has won the account in Singapore, Malaysia, Thailand and the

Philippines, while Shandwick will handle Hong Kong, Greater China and

Australia.



The change comes only weeks in advance of the launch of a new range of

Palm products aimed at wireless Internet access through hand-held

devices.



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