NEW YORK: BSMG has established a new financial and professional services marketing practice and assigned partner Daniel Reid to head it. The practice, formerly part of FRB/BSMG’s marketing services unit, counts Kent Funds, KPMG and TD Waterhouse among its clients.
NEW YORK: BSMG has established a new financial and professional
services marketing practice and assigned partner Daniel Reid to head it.
The practice, formerly part of FRB/BSMG’s marketing services unit,
counts Kent Funds, KPMG and TD Waterhouse among its clients.
BOSTON: Red Whistle, a San Francisco-based Weber Group spin-off which
specializes in consumer technology, has hired former FitzGerald SVP Liz
O’Donnell to take the helm of its soon-to-debut Boston office. While
with FitzGerald, O’Donnell managed accounts for FreeScholarships.com,
Iconomy and FitLinxx.
NEW YORK: Plesser Associates has hired former Blanc & Otus staffer
Cynthia Hatfield as an account supervisor. She will work on the firm’s
Contact Networks and BroadDaylight accounts.
STUDIO CITY, CA: The Association of Film Commissioners International has
tapped Mc Donald Media Services to handle domestic and international
publicity for its Cineposium educational conference, scheduled to take
place October 28-30 in Manhattan Beach, CA.
ATLANTA: Hope-Beckham has added several new clients to its roster: Feld
Entertainment, which owns Ringling Bros. & Barnum & Bailey; Network
Communications, a publisher of real estate books; Kaplan Communications,
operator of IT training centers; RMS Networks, which operate private TV
networks in retail stores, including JC Penney and Staples; and the
Brazilian Tea Company.
LONG BEACH, CA: The Senior Care Action Network (SCAN), a CA-based health
plan, has named Lagrant Communications chief Kim Hunter to its board of
directors. SCAN has also hired John Fielder as SVP of marketing and
NEW YORK: Scarborough Research, a local-market research specialist, has
hired KCSA Public Relations to expand its marketing communications and
ALPHARETTA, GA: Second Wind Dreams, a national non-profit group, has
tapped Corder Philips & Wilson for PR. The firm will work on a pro bono
AUSTIN: The Porter Novelli Convergence Group has opened its doors in
Austin and added six Texas clients: Agillion, BMC Software, The Dazel
Corp., Exterprise, Kurion and Tellaire. PNCG VP Laura Beck will helm the