DKA copes with the death of partner Peter Seligman

NEW YORK: Dan Klores Associates struggled to regroup emotionally last week following a tragic accident that cut short the life of one of the profession’s brightest young stars, 30-year-old DKA partner Peter Seligman.

NEW YORK: Dan Klores Associates struggled to regroup emotionally last week following a tragic accident that cut short the life of one of the profession’s brightest young stars, 30-year-old DKA partner Peter Seligman.

NEW YORK: Dan Klores Associates struggled to regroup emotionally

last week following a tragic accident that cut short the life of one of

the profession’s brightest young stars, 30-year-old DKA partner Peter

Seligman.



Seligman died on August 18 when he fell from a No. 5 subway train. He

had been headed downtown with his fiancee, former DKA staffer Sara

Sinek, to pick up a marriage license. The couple were going to be wed on

September 3.



Seligman, who led the agency’s sports, entertainment and new media

division, was one of the industry’s youngest top-level executives - and,

most agreed, one of its best. Just as comfortable pitching a C-level

audience as he was sparring with the media in a noisy restaurant,

Seligman was praised by clients and co-workers alike for his honesty,

work ethic and sense of humor. He represented clients ranging from

Showtime and World Championship Wrestling to celebrities such as Conan

O’Brien, Jay Leno and Mike Tyson.



’You can replace him in terms of the functions he performed - who will

supervise what account - but as a presence, he’s not replaceable,’ said

Dan Klores, who hired Seligman as an entry-level staffer in 1992 and

made him a partner four years ago. ’My wife (former DKA partner Abbe

Goldman) hit it on the head this morning. She said ’he was a natural.’

He had it all.’



Klores took the lead in notifying people about the tragedy, calling

nearly all of the agency’s clients immediately after learning of

Seligman’s death.



DKA also brought in crisis counselors and held a three-hour meeting last

Monday to allow staffers to share their grief.



Klores said that two of Seligman’s top lieutenants, SVPs Sal Petruzzi

and Scott Miranda, will assume some of Seligman’s responsibilities.

Chris Widmaier, who was set to rejoin DKA from the National Football

League next month as chief of staff, returned a few weeks earlier than

planned to help fill the void.



Seligman’s clients were predictably devastated by the news. ’Peter

genuinely cared,’ said Nick Valvano of The V Foundation for Cancer

Research, who had worked with Seligman since 1994. ’We thought the world

of him. There was never only one way to do something - he was always

trying to find the best way.’



Seligman’s skill and tenacity were not lost on those he competed

against, either. ’He was a cutting-edge kind of executive, always in the

vanguard and a fierce competitor,’ said WWF Entertainment SVP of

marketing and public relations Jim Byrne. ’But something about him was a

throwback to what Tom Brokaw called ’The Greatest Generation.’ His gifts

- his work ethic, ambition and knowledge but mostly his humanity - would

have served any generation well.’



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