DIARY: How bad can it be: a day in the PR life

Letters. We get lots and lots of letters. Fortunately, every so often, we find something moderately amusing among the borderline-psychotic rants and ’please, God, change my subscription address already!’ pleas.

Letters. We get lots and lots of letters. Fortunately, every so often, we find something moderately amusing among the borderline-psychotic rants and ’please, God, change my subscription address already!’ pleas.

Letters. We get lots and lots of letters. Fortunately, every so

often, we find something moderately amusing among the

borderline-psychotic rants and ’please, God, change my subscription

address already!’ pleas.



Take a recent submission from Karen Vardeny, a junior account manager at

Penna Powers Cutting Haynes. Apparently, Karen’s been asked, ’What do

you do in a typical day?’ one too many times. To appease her persistent

inquisitors, she drew up a minute-by-minute blow of what PR pros do.



Giggle-worthy entries: ’8:40 - Participate in discussion with boss about

passing kidney stones’ and ’2:00 - Co-worker is still talking - try to

prevent yawning with mouth open - nostrils flare instead.’ We hear

you.



Alas, selling PRWeek on the fact that pros work hard isn’t

difficult.



Nonetheless, kudos to Karen for spicing up the daily slog through the

mailbag.



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