DIARY: Barbie helps Ken write press release

’Barbie-doll looks’ may not be the most fulfilling complement, but the one-dimensional Barbie facade can serve a good purpose, according to Lisa Sorge, SVP at TSI Communications in San Francisco.

’Barbie-doll looks’ may not be the most fulfilling complement, but the one-dimensional Barbie facade can serve a good purpose, according to Lisa Sorge, SVP at TSI Communications in San Francisco.

’Barbie-doll looks’ may not be the most fulfilling complement, but

the one-dimensional Barbie facade can serve a good purpose, according to

Lisa Sorge, SVP at TSI Communications in San Francisco.



Sorge recently used ’Hawaiian Ken’ and ’Pretty Flowers Barbie’ to teach

a press release class to TSI employees. Sorge says the dolls helped put

a fun face on account coordinator/SAE interaction that can sometimes be

tense and defensive during the editing process.



For example, Sorge demonstrated the slacker-esque writing that ’AC Ken’

sometimes produces for a client, and then had ’SAE Barbie’ try to elicit

a more whole-hearted effort from him. ’It was about how to handle

feedback, when to stand up for what you believe, how to accept

constructive criticism and when to let it go,’ Sorge says.



Why Barbie dolls? ’I’m a big fan,’ she explains. ’And it was to do some

interesting tricks and not make things so serious. You should have fun

while you’re learning.’



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