PRW closes Diary, heads for Last Call

The 'Diary' page officially has a new name: ladies and gentlemen, won't you join us in welcoming 'Last Call' to the hallowed spot on the back cover.

PRWeek readers proved unusually frisky in submitting ideas. Everything from the obvious ('Back Page,' 'The Buzz') to the creative ('Lyceum') to the completely nonsensical ('Falafel') received consideration. After much debate and soul-searching, however, Last Call caught the fancy of the PRW staff - perhaps because we were on our way out to the bar downstairs.

Many thanks to everyone who chimed in. And to Michael Martinez, director of marketing and development for Texas CASA, many congratulations - a bottle of bubbly is on its way.

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