No time for losers at ad agency in NJ

Be careful what you send in the mail, part MCMXXVII:

Grafica, an ad agency based in New Jersey, recently sent a letter to The Sherry Group, which pitched as a subcontractor for Grafica on the New Jersey State Lottery account. Sherry, however, ultimately ended up losing out to The MWW Group.

A few days later, Greg Sherry received a letter from Grafica headlined 'loserletter,' with a greeting that read 'Dear name of company' and no signature. The phrase 'Please send to Sherry like the others' was written at the top of the page, and the word 'loser' was circled.

Grafica PR director Mark Devaney blamed the gaffe on 'clerical oversight,' and added that both the 'loser form letter' and the 'winner form letter' have since been trashed.

'It was a mistake,' he says. 'I apologized to Greg Sherry, and he accepted my apology.'

While Sherry couldn't be reached for comment, one report quoted him as saying, 'That was pretty grossly unprofessional.'

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