Campaigns: Full-body PR for full-body suit

Client: TYR Sport

Client: TYR Sport

Client: TYR Sport

PR Team: In-house

Campaign: Getting US Swimming to reverse its ban on 'full-body' suits in time for the US Olympic Trials

Time Frame: June 22 to July 18, 2000

Budget: dollars 35,000 (legal and photography fees will probably push the overall cost of the campaign to dollars 80,000).

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