Women investing drive at Schwab

SAN FRANCISCO: Financial services company Charles Schwab has launched a new initiative to increase women's investing confidence, spearheaded by the company founder's own daughter.

SAN FRANCISCO: Financial services company Charles Schwab has launched a new initiative to increase women's investing confidence, spearheaded by the company founder's own daughter.

SAN FRANCISCO: Financial services company Charles Schwab has launched a new initiative to increase women's investing confidence, spearheaded by the company founder's own daughter.

Women Investing Now is a new program headed by Carrie Schwab Pomerantz, VP of consumer education and daughter of Charles.

Patrice Tanaka & Co. are handling PR for the scheme. Launch planning started in April, but the PT&Co. team, headed by Beth Corwin, has been helping develop the project for the past 18 months.

Both father and daughter officiated at the launch party on September 26 at the Four Seasons in New York.

A Harris poll that was conducted for Schwab revealed that women tend to delay becoming comfortable with investing and making financial decisions.

'The research results are troubling,' said Pomerantz in a statement.

'In today's economy, this delay or avoidance, regardless of a woman's economic status, potentially causes later life financial crises that have no quick fixes.'

The program will include seminars and workshops designed to make women feel comfortable asking investment questions.

Schwab.com has added a portal that will direct users to a site that includes worksheets and live forums with business professionals.

Other plans include an internal program for Schwab employees, sponsorship of women's conferences and a national ad campaign.



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