PR Technique Online Recruitment: Using the Web to catch staff - The Web has presented PR shops with a new way to reach and recruit potential staff, especially from outside the industry. Marc D. Allen reports on how the big agencies are going about it

Around the globe, around the clock - in any language, in every medium - Hill & Knowlton is turning a world of resources into a world of opportunity for clients worldwide. At least that is what the video on its Web site (www.hillandknowlton.com) says. The video is designed to make H&K look particularly impressive - not to potential clients, but to job seekers.

by MARC D. ALLEN

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