NEWS BRIEFS

NEW YORK: The Bravo Group, a Hispanic integrated communications firm and part of the Y&R Group of companies, has launched a new specialty called BravoMed, which will help pharmaceutical businesses reach out to Hispanic consumers. The practice will be headed by Meg Bernot-Rodriguez, SVP and managing partner of The Bravo Group. Current clients include GlaxoWellcome, American Home Products and Whitehall-Robins.

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