IBM exec defects to digital start-up

PALO ALTO, CA: Former IBM PR exec James Elder has been snapped up by Dotcast, a new company preparing to launch a high-speed broadband digital network.

PALO ALTO, CA: Former IBM PR exec James Elder has been snapped up by Dotcast, a new company preparing to launch a high-speed broadband digital network.

PALO ALTO, CA: Former IBM PR exec James Elder has been snapped up by Dotcast, a new company preparing to launch a high-speed broadband digital network.

Elder will be responsible for developing the Dotcast brand in the eyes of both the business community and consumers. He joins the Silicon Valley start-up after 15 years at IBM, most recently leading the global communications programs for IBM's initiatives in the telecommunications, media, entertainment and Internet service provider industries.

Broadband platforms are expected to grow strongly over the next year, as they offer Internet users the opportunity to exchange pictures and video quicker than is currently possible. Their main application is likely to be distribution of broadcast-quality news and entertainment.



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