Edelman will fuel natural gas push

WASHINGTON, DC: With the winter season pending and the oil industry already under fire because of expected high prices, the American Gas Association has appointed Edelman to launch a campaign to give the American public a greater understanding of natural gas.

WASHINGTON, DC: With the winter season pending and the oil industry already under fire because of expected high prices, the American Gas Association has appointed Edelman to launch a campaign to give the American public a greater understanding of natural gas.

WASHINGTON, DC: With the winter season pending and the oil industry already under fire because of expected high prices, the American Gas Association has appointed Edelman to launch a campaign to give the American public a greater understanding of natural gas.

The campaign will deal with the fact that the price of natural gas is apparently virtually immune from OPEC price movements.

But Edelman staffers will have to move fast to convince consumers that gas is a cheap alternative to oil. A report in last Thursday's New York Times quotes industry analysts expecting gas prices to rise by up to 40% this winter.

The size of the PR effort, and the campaign's budget, will be dictated by the demand for fuel, based on how cold it gets this winter.

Edelman will support the association's two full-time press people in reaching out with a variety of messages, including how consumers can lower their energy costs.

The project now awaits final approval by the trade association's board of directors.



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