Coming job fairs look to bring non-PR professionals into the fold

CHICAGO: A series of job fairs designed to attract non-PR people into the profession kick off in Chicago this week, to be followed by similar events across the country.

CHICAGO: A series of job fairs designed to attract non-PR people into the profession kick off in Chicago this week, to be followed by similar events across the country.

CHICAGO: A series of job fairs designed to attract non-PR people into the profession kick off in Chicago this week, to be followed by similar events across the country.

The events are being co-sponsored by the Council of Public Relations Firms - which has been trying to broaden the candidate pool for PR jobs.

The fairs, although open to PR students, are focused on mid- and senior-level executives from professions such as law or marketing who might be considering a career switch to PR, said Renee Dunn, president of Futureworkplace.

Dunn's company is trying to bring in corporations interested in PR hiring, which is the other sponsor of the events.

The New York event, scheduled for October 26, is being billed as a technology summit with speakers looking at PR in the Internet age.

The Seattle event has been scheduled for November 15, with San Francisco on October 11, and Palo Alto October 12.

The council has been focusing on ways to broaden the job candidate base for PR. Earlier this year, a group of Chicago PR firms agreed to work together to create plans others could use to reach people in the healthcare, hi-tech and general management ranks. (PRWeek, May 29).

The council commissioned a test that firms can give candidates to see if they have the personality traits of successful PR people.

Council president Jack Bergen said it is investing dollars 15,000 to develop a new training program for people coming into PR and could spend dollars 30,000 to host recruitment meetings across the country.



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