Blair's strategy is to claim problems

BRIGHTON, ENGLAND: Learning textbook lessons of crisis PR, Britain's prime minister Tony Blair used the annual Labour Party conference to admit that his government's reputation has been battered in recent weeks.

BRIGHTON, ENGLAND: Learning textbook lessons of crisis PR, Britain's prime minister Tony Blair used the annual Labour Party conference to admit that his government's reputation has been battered in recent weeks.

BRIGHTON, ENGLAND: Learning textbook lessons of crisis PR, Britain's prime minister Tony Blair used the annual Labour Party conference to admit that his government's reputation has been battered in recent weeks.

In what is considered one of the most important speeches of his term, Blair adopted the tried-and-trusted mea culpa strategy of crisis PR to appeal to the voters' better nature.

He admitted the government had 'taken a knock' - especially over the fuel protests, which ground the country to a halt earlier this month - but insisted that his party should be proud of its record.

The fuel crisis, plus an unsatisfactory rise in senior citizens' allowances, resulted in the Conservative party overtaking the Labour party in the polls for the first time this term.

Spokespeople for the Prime Minister argue that he welcomes the fight to keep his office in the next General Election. One Parliament member said that when public opinion changes to this extent, it can change back just as fast.



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