Bacon's Web site makes editorial calendar database searchable

CAMBRIDGE, MA: Bacon's Information has launched a Web site that allows users to search a database of updated editorial calendars for more than 35,000 newspapers and magazines. The company is billing the site, MediaCalendars.com, as an easy way for PR practitioners to find out about upcoming articles for which they can pitch their clients.

CAMBRIDGE, MA: Bacon's Information has launched a Web site that allows users to search a database of updated editorial calendars for more than 35,000 newspapers and magazines. The company is billing the site, MediaCalendars.com, as an easy way for PR practitioners to find out about upcoming articles for which they can pitch their clients.

CAMBRIDGE, MA: Bacon's Information has launched a Web site that allows users to search a database of updated editorial calendars for more than 35,000 newspapers and magazines. The company is billing the site, MediaCalendars.com, as an easy way for PR practitioners to find out about upcoming articles for which they can pitch their clients.

The debut of the site, however, puts Bacon's in the awkward position of competing against its own data, as the company already licenses a similar database to EdCals.com, another site for searching editorial calendars, run by MediaMap.

According to Bacon's, the difference is in the updates. 'The database in MediaCalendar is updated daily, whereby the Bacon's data in the EdCals product is updated monthly,' says Bacon's director of marketing Steve Pattengale.

That is not to say, however, that the EdCals calendars are any less current.

According to MediaMap senior manager of e-business Mayer Danzig, 'EdCals includes MediaMap content as well, which is also updated daily and is MediaMap quality.'

As Pattengale was quick to point out, MediaCalendar does have a 'substantially lower price point': a single-user subscription to MediaCalendar costs dollars 595.00 a year, plus dollars 125.00 for each additional user; EdCals charges a flat fee of dollars 795 per person.

Bacon's is publisher of the Media Calendar Directory, an annual listing of the coming year's editorial calendars.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in