Agency continues work for ProAir despite debt owed

DETROIT: ProAir, an upstart airline serving Detroit, Baltimore, Newark and Orlando, listed agency of record Eisbrenner PR among the creditors in its bankruptcy filing two weeks ago in Seattle.

DETROIT: ProAir, an upstart airline serving Detroit, Baltimore, Newark and Orlando, listed agency of record Eisbrenner PR among the creditors in its bankruptcy filing two weeks ago in Seattle.

DETROIT: ProAir, an upstart airline serving Detroit, Baltimore, Newark and Orlando, listed agency of record Eisbrenner PR among the creditors in its bankruptcy filing two weeks ago in Seattle.

The Troy, MI-based agency, metro Detroit's largest counseling firm, is owed dollars 400,000.

But despite its client's debts, Eisbrenner is proving remarkably forgiving, continuing to work with the ailing airline.

'We went into this (the ProAir account) with our eyes wide open three years ago,' Ray Eisbrenner, the agency's chief, said. 'And we're sticking with them.'

ProAir was hit by the Federal Aviation Administration (FAA), which suspended the airline's operating permit for sloppy recordkeeping on safety matters.

PR aspects of the bankruptcy filing also have washed over to mainstream airlines serving Detroit. According to the Detroit Free Press, Northwest Airlines, which has a near monopoly on Detroit flights, and others are suspected of a rush to raise fares for markets served by ProAir.

Eisbrenner pitched the account early in 1997, winning out over competition from a number of other regional and international PR agencies.

ProAir is headquartered in Seattle but operates from Detroit's City Airport within the Motor City's city limits. Eisbrenner laughingly admits he has chalked up a lot of frequent flyer miles on a competitive airline while servicing his client across the country.

'We're proud of what we've done with ProAir, we continue to work with them and hope they'll get back in the air soon,' he said. 'Detroit really needs the competition to lower fares to important cities like New York and Washington.'

Eisbrenner staffers are handling media inquiries from around the world.



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