WEEKLY WEB WATCH: Domino's slices new niche for itself with interactive ordering

Readers of this column will know that I get enthusiastic about the potential of the Internet and other interactive media to transform companies, or their image and reputation. It's not just about new ways of selling or communicating with customers or other 'stakeholders.' Interactive media seem to have the power to transform simply by virtue of the fact that you're using them. And two recent examples that came my way have more than borne this out.