PRSA meeting to debate Web wires

LOS ANGELES: One of the first constructive outcomes of the now infamous Emulex case is a panel discussion to be hosted by the LA Chapter of PRSA next week. Organized by Stefan Pollack, first VP, PRSA-LA and VP/CFO of the Pollack PR Marketing Group, the event was conceived as a chance for the disclosure wire services to address the issues surrounding Web-based PR.

LOS ANGELES: One of the first constructive outcomes of the now infamous Emulex case is a panel discussion to be hosted by the LA Chapter of PRSA next week. Organized by Stefan Pollack, first VP, PRSA-LA and VP/CFO of the Pollack PR Marketing Group, the event was conceived as a chance for the disclosure wire services to address the issues surrounding Web-based PR.

LOS ANGELES: One of the first constructive outcomes of the now infamous Emulex case is a panel discussion to be hosted by the LA Chapter of PRSA next week. Organized by Stefan Pollack, first VP, PRSA-LA and VP/CFO of the Pollack PR Marketing Group, the event was conceived as a chance for the disclosure wire services to address the issues surrounding Web-based PR.

The Emulex case exposed a large vulnerability inherent in practicing PR at Web-speed. 'That incident has broad repercussions in the industry,' said Pollack. 'We want to understand what these issues are and the idiosyncrasies of working in the Internet world.'

Though the PRSA invited each of the major disclosure wires to participate, only Internet Wire has agreed to join the discussion, to be moderated by Matt Krantz, a technology and Internet stock reporter for USA Today.

Both PRNewswire and Business Wire declined the invitation.

Pollack said he was not surprised that the two leading wire services turned down the invitation when they learned Internetwire CEO Michael Terpin had accepted.



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