How to sell corporate reputation to a client - By now, most CEOs understand the importance of reputation management. But as Chris Clark discovers, not all know what their PR people can do to help

'Your reputation is all you have' is a truism that today's companies have to bear in mind more than ever. And many of today's businesses, big and small, are placing management of their corporate reputations squarely on the shoulders of their chief executives, right up there with stock price, revenue growth, employee retention and the font used for headlines on the company's home page.