Cunningham will use old strengths

PALO ALTO, CA: Incepta's Citigate Cunningham is to dissolve Cunningham Ventures (CV), its Austin-based e-business consulting unit for start-ups, in a strategic U-turn that will see the company concentrate once more on its core strengths in PR, research and branding.

PALO ALTO, CA: Incepta's Citigate Cunningham is to dissolve Cunningham Ventures (CV), its Austin-based e-business consulting unit for start-ups, in a strategic U-turn that will see the company concentrate once more on its core strengths in PR, research and branding.

PALO ALTO, CA: Incepta's Citigate Cunningham is to dissolve Cunningham Ventures (CV), its Austin-based e-business consulting unit for start-ups, in a strategic U-turn that will see the company concentrate once more on its core strengths in PR, research and branding.

'CV started as an experiment, and it actually is profitable,' explained president/COO Joe Hamilton, who gained a seat on the Citigate board with July's acquisition by UK-based Incepta. 'But financial business consulting is very hard for a PR firm to break into.We didn't want it to be just a b-level success.'

Hamilton insisted no layoffs would result from CV's closure, and he said that the goal was to relocate all 12 employees within the company. In addition, Morris Denton, who has been heading up CV since last fall, will move into a senior role overseeing global and domestic acquisitions.

CV is the second Citigate company to have been closed in recent weeks.

Last month it shed another of the six separate Cunningham companies - the organizational consulting practice InMomentum.

Hamilton argued that the moves made sense given the agency's post-acquisition plans. 'Our charter is to become the technology PR brand globally for Incepta,' he explained.



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