Cooperatives and Dittus launch campaign to obtain dot-co.op designation online

WASHINGTON, DC: A crash PR strategic communications offensive is being waged by Dittus Communications on behalf of the National Cooperative Business Association. The target is the Internet Corporation for Assigned Names and Numbers (ICANN), the international governing board that determines what domain names can and cannot be used on the Internet.

WASHINGTON, DC: A crash PR strategic communications offensive is being waged by Dittus Communications on behalf of the National Cooperative Business Association. The target is the Internet Corporation for Assigned Names and Numbers (ICANN), the international governing board that determines what domain names can and cannot be used on the Internet.

WASHINGTON, DC: A crash PR strategic communications offensive is being waged by Dittus Communications on behalf of the National Cooperative Business Association. The target is the Internet Corporation for Assigned Names and Numbers (ICANN), the international governing board that determines what domain names can and cannot be used on the Internet.

The objective is to obtain a new designation for domain names for cooperatives: dot-co.op, in the same manner of dot-com for commercial groups and dot-edu for educational institutions.

NCBA currently represents over 47,000 cooperatives and cooperative associations.

A central argument for the dot-co.op names designation will be that there are 750,000 cooperatives worldwide with 725 million members.

Dittus' task will be complicated by the fact that the 19 ICANN board members live across the world. 'We'll be targeting ICANN members and the publications they read,' said Trudi Boyd, vice president of Dittus Communications, about the campaign that will require press contacts ranging from the United Kingdom's Financial Times to Japan's Asahi Shimbun.

Dittus' plan not only involves working with the media regarding stories and op-eds but also to train spokespersons in the other countries where ICANN members are located, doing grass-roots and third-party activities.

ICANN is expected to make a first round of designations later this year, with a second wave following early in 2001.



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