CAMPAIGNS: Product mobiles vie for dignity

Clients: Various

Clients: Various

Clients: Various

PR Team: (in-house): Marketing Werks (Chicago), Zippo (Bradford, PA), Hershey's (Hershey, PA), Eckrich (Downers Grove, IL) and BTI Telecommunications (Raleigh, NC)

Campaign: Great American Mobile Marketing Dignity Derby

Time Frame: August 22-23, 2000

Budget: Less than dollars 8,000.

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