CAMPAIGNS: PA residents ask, 'Why so blue?'

Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)

Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)

Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)

PR Team: Bozell Kamstra (Pittsburgh, PA)

Campaign: The Blue Crew

Time Frame: July 7 - August 9, 2000

Budget: dollars 100,000.



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