Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)
Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)
PR Team: Bozell Kamstra (Pittsburgh, PA)
Campaign: The Blue Crew
Time Frame: July 7 - August 9, 2000
Budget: dollars 100,000.
CAMPAIGNS: PA residents ask, 'Why so blue?'
Client: Highmark Blue Cross/Blue Shield (Pittsburgh, PA)
