Burson favored to win TX utility push

DALLAS: Burson-Marsteller appears to be leading the field for the dollars 36-million public education contract to raise awareness of retail electric competition in Texas.

DALLAS: Burson-Marsteller appears to be leading the field for the dollars 36-million public education contract to raise awareness of retail electric competition in Texas.

DALLAS: Burson-Marsteller appears to be leading the field for the dollars 36-million public education contract to raise awareness of retail electric competition in Texas.

The Texas Public Utility Commission shortlisted four PR and advertising firms to make oral presentations for the four-year campaign: McCann-Erickson, Sherry Matthews Advertising & PR, Berry Brown Advertising with Prejean PR, and Burson with Earle Palmer Brown.

However, one source claims the field has been further narrowed, and Burson had been given an additional list of questions to answer by last Friday, October 6.

Bob Bartels, the PUC's customer education liaison, would not confirm that the four-strong shortlist had been drawn up, although several sources at affected agencies corroborated the list. The PUC won't officially name the finalists until after an October 19 commission meeting.

Other agencies vying to run the campaign were Alliance Data Systems, Bozell Kamstra, Bromley Communications with Manning Selvage & Lee, BSMG, Fleishman Hillard with Garcia LKS 360, and Ketchum. These were whittled down from 20 initial submissions.



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