BSMG taps Stoller for reputation practice

NEW YORK: BSMG Worldwide is beefing up its corporate reputation practice, enticing Mitch Stoller to join as senior managing director of its New York-based division KRC Research.

NEW YORK: BSMG Worldwide is beefing up its corporate reputation practice, enticing Mitch Stoller to join as senior managing director of its New York-based division KRC Research.

NEW YORK: BSMG Worldwide is beefing up its corporate reputation practice, enticing Mitch Stoller to join as senior managing director of its New York-based division KRC Research.

Stoller, who was poached from corporate reputation firm Sherpardson, Stern & Kaminsky, will report to Andy Polansky, vice chairman of BSMG Worldwide and president of the New York office.

BSMG's corporate reputation practice is headquartered in NY and regularly gets called in on high-profile clients' assignments including Microsoft, Prudential, Ingersoll-Rand and GE.

Stoller will be responsible for 'coordinating with the KRC Research unit to explore corporate business opportunities featuring a research component,' Polansky said.

He added that Stoller offers considerable expertise in issues management, litigation support, environmental issues and speechwriting. 'I think Mitch will play a key role in building on a strong foundation we have in the corporate reputation area,' he said.

Stoller explained that his previous work in an integrated firm has given him the experience necessary to tackle BSMG's client development challenges.

'One of the strengths of BSMG is that it has a great heritage in crisis management and corporate communications,' Stoller said. 'There is a lot of new business coming in all the time and part of my job is to take the lead in developing the new clients.'

Before Stoller's most recent position at Sherpardson, he had also worked at Burson-Marsteller and Ogilvy Adams & Rinehart.

- See feature, p 23.





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