'Costly' IABC site to debut in stages, sponsors sought

WASHINGTON, DC: A new PR Web site whose prototype premieres this month continues to be plagued by controversy.

WASHINGTON, DC: A new PR Web site whose prototype premieres this month continues to be plagued by controversy.

WASHINGTON, DC: A new PR Web site whose prototype premieres this month continues to be plagued by controversy.

The International Association of Business Communicators (IABC) will unveil its new site in phases because it is still seeking sponsors.

The new site, TalkingBusiness-Now.com, plans to provide a large menu of information, including current news, to benefit professional communicators.

IABC media relations director Hosea Martin insisted that the new Web site should not be viewed as money lavished on an expensive toy but a significant 'investment.'

The prototype site is up and running, and the IABC is seeking dollars 400,000 in sponsorship funding to reach the next level. Assuming it becomes operational at the projected target date of early next year the cost will total dollars 1 million.

George McQuade, vice president of Mayo Communications in Canoga Park, CA and an occasional contributor to Jack O'Dwyer's Newsletter, raised questions in the paper about the site's cost a few months ago.

McQuade criticized the IABC office for refusing to answer the questions, instead delegating calls from junior level staff assistants who provided membership information. He added that the cost is unwarranted for a non-profit, arguing that a good site can be constructed more cheaply.



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